• Learn a proven sales process to build a profitable practice/ business.

• Understand your style’s sales motivation and how to maximize it.

• Set realistically audacious goals and begin a business development plan.

• Become comfortable addressing objections and discussing price.

• Leave knowing you can sell with integrity!

• The session will include materials and a drawing for a follow-up personal coaching session.

Valerie Atkin has spent the last 35 years focusing on the human side of enterprises while working at companies like DuPont

and Zenger Miller. In 1991 she founded Wells Street and offers consulting, coaching and customized learning solutions. Her clients have included Herman Miller, Caterpillar, University of Michigan and Pfizer.

Valerie Atkin


2011 IEA Global Conference

Fort Lauderdale, Florida, USA

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