What is my Leadership Brand? What do I want to be known for? What impact do I want to have as a leader? This session provides you with the opportunity to discover, build and strengthen your own Leadership Brand and refine and tailor your impact as a leader.

You will explore nine important Leadership Brand characteristics (based on each of the Enneagram “gifts”): Perspective, Principles, Partners, Performance, Passion, Potential, Positioning, Presentation & Practices–and understand how to create your own and unique leadership profile as a result.

Potential employees are looking for and choosing leaders that “work for them,” not just what the organization stands for. They want to know that they will receive a quality of leadership they expect. Gayle and Malcolm combine research and their expertise and understanding of the Enneagram, as a process tool, to enable leaders to understand what drives and motivates them and the impact they have as a result but also create a way forward to build and strengthen the leadership styles and ways of engaging others that puts them in demand (their “Leadership Brand”).

As the Co-Founders of Global Leadership Foundation and Signature Pathways, Gayle Hardie and Malcolm Lazenby are passionate about making a positive difference to people’s lives, their businesses and communities–locally and globally. They are internationally recognized for their innovative and groundbreaking work with the Enneagram and Emotional Health Levels in business–the transformational work of Building Leadership Brand.

Gayle Hardie
Malcolm Lazenby


2012 IEA Global Conference

Long Beach, California, USA

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