Instinctual behavior plays an important role in sales, whether you sell products, services, or a message. Subtype behavior most often runs on autopilot and is difficult to change. But once you are conscious of your subtype behavior you can adjust it in small steps. A [...]

Because 99% of processed sales occur via meetings, telephone conversations, letters or emails, sales in fact is communication. Thus to be successful in sales, communicating clearly is essential to inspire confidence and motivate customers to buy from you. The Enneagram can be invaluable in sales [...]