This session explores the nature and process of human creativity in the business environment and describes how the fixations of personality are the most robust barriers to organizational and personal creativity. Companies want to gain competitive advantage using innovation and improvement, and employees want to engage their creative abilities as a way of finding meaning and significance in their work, yet both goals are undermined and frustrated by the decision-making bias of personality and organizational culture. This session presents three strategies for moving beyond such barriers by building creative organizations – one person at a time.

Mark Bodnarczuk is President of the Breckenridge Consulting Group and teaches at Colorado Mountain College. He has MA degrees from Wheaton College and the University of Chicago and over 20 years of consulting experience. Mark is the author of Diving In: Discovering Who You Are In the Second Half of Life, and, Island of Excellence: 3 Powerful Strategies for Building Creative Organizations.

Mark Bodnarczuk


2004 IEA Global Conference

Arlington, Virginia, USA